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Email newsletters are an important marketing and communications tool for many businesses. You can stay in touch with past customers, market your products to those who have expressed interest but haven’t yet purchased, and get extra exposure for your sales and promotions. Email is an extremely cost-effective marketing method and it is likely to produce a higher return on investment than any other type of marketing or advertising.

The appearance of your email newsletter templates can be enhanced with an attractive design, but having a custom design isn’t the only option. Templates can be purchased for very reasonable prices. Here we’ll showcase more than 30 different templates that will take your email marketing to the next level.

Most of them are HTML templates, although some come with alternate versions already coded for specific mailing list managers, such as MailChimp and Campaign Monitor, and some come in PSD format rather than HTML. The PSD templates can be customized and then coded for whichever platform you’re using. Aside from MailChimp and Campaign Monitor, other leading options for managing your list include GetResponse, AWeber, Constant Contact, and iContact.

Our top recommendation for email marketing is AWeber. One of the reasons why we love AWeber is because it’s easy to create beautiful emails with their selection of 700+ templates that can be customized with their drag-and-drop builder.

Naomi

NaomiNaomi

Includes: 6 templates + online template builder
Format: HTML

MyBag

MyBagMyBag

Includes: Template with 22 modules + online builder
Format: HTML

Spiritapp

SpiritappSpiritapp

Includes: Flat designed email templates
Format: HTML and PSD

Appalache

AppalacheAppalache

Includes: Travel and tourism email templates
Format: HTML and PSD

Minato

MinatoMinato

Includes: E-commerce email template + template builder
Format: HTML and PSD

Avalan

AvalanAvalan

Includes: Responsive email templates + template builder
Format: HTML and PSD

Sartre

SarterSarter

Includes: Email toolkit with 15 ready-made designs, 120+ modules, and template builder
Format: HTML and PSD

Drag-and-Drop Email Template

Drag-and-Drop Email TemplateDrag-and-Drop Email Template

Includes: Email template for Mailchimp
Format: HTML

Portfolio

PortfolioPortfolio

Includes: Multi-purpose email template
Format: HTML

Atom

AtomAtom

Includes: Responsive email template + template builder
Format: HTML and PSD

Marketing Agency

Marketing AgencyMarketing Agency

Includes: Multi-purpose responsive template
Format: HTML

Mobilized

MobilizedMobilized

Includes: Responsive email template + online template builder
Format: HTML and PSD

Pure

PurePure

Includes: Responsive email template + online template builder
Format: HTML and PSD

Escape

EscapeEscape

Includes: Multiple email templates + template builder
Format: HTML and PSD

Business

Business Email TemplateBusiness Email Template

Includes: Email template + online template builder
Format: HTML and PSD

Holiday

HolidayHoliday

Includes: Travel-themed template and 20+ modules
Format: HTML

Mailee

MaileeMailee

Includes: 2 multi-purpose templates and 30+ modules
Formats: HTML and PSD

Festive Sales

Festive SalesFestive Sales

Includes: E-commerce template and 40+ modules
Format: HTML

Bion

BionBion

Includes: Email newsletter template
Format: HTML and PSD

Converse

ConverseConverse

Includes: Responsive template + drag-and-drop builder
Format: HTML and PSD

Corp

CorpCorp

Includes: Multi-purpose template with 40+ modules and a template builder
Format: HTML and PSD

E-Newsletter

E-Newsletter TemplateE-Newsletter Template

Includes: Multi-purpose email with 7 pre-made designs
Format: HTML and PSD

Kate Newsletter Templates

KateKate

Includes: 40 pre-made templates
Format: PSD and PDF

Bella

BellaBella

Includes: 20 newsletter templates
Format: PSD and PDF

Modern Boho Email Template

Modern Boho Email TemplateModern Boho Email Template

Includes: Email marketing templates
Format: PSD and PDF

Selena Canva Newsletter Templates

SelenaSelena

Includes: 20 plus templates for Canva
Format: PDF

Paris

ParisParis

Includes: 15 marketing-focused templates
Format: FIG, XD, SKETCH, PSD

Elegant Newsletter

Elegant NewsletterElegant Newsletter

Includes: 24 newsletter designs
Format: AI and EPS

Startups

StartupsStartups

Includes: 2 email newsletter templates
Format: PSD and XD

Keyla

KeylaKeyla

Includes: 10 different email layouts
Format: AI, PSD, XD

Zookie

ZookieZookie

Includes: Multiple email templates
Format: PSD and XD

Fashion Email Template

Fashion Email TemplateFashion Email Template

Includes: Email newsletter design
Format: FIG, PSD, SKETCH, XD

E-Commerce Email Template

E-Commerce Email TemplateE-Commerce Email Template

Includes: E-commerce newsletter design + more than 100 icons.
Format: PSD, SKETCH, XD, FIG

Get Socialty

Get SocialtyGet Socialty

How Do I Use an Email Template?

The templates come in a few different formats. Most are HTML templates and will need to be entered into your service provider’s platform. Please check with your email marketing provider about how to import and HTML email. Some templates are available for specific providers, to cut out this step.

How Do I Create an Email Template?

Most email marketing providers make it very easy to save a template. The steps will depend on which provider you’re using, but commonly you can save an email as a template if you want to re-use the design in the future.

How Do I Make My Email Templates More Visually Appealing?

Start with a professionally-designed template like the ones included in this article. You’ll just need to insert your own images and replace the text with your own text and you should have a great-looking template. Be sure that you’re using high-quality photos and images.

For more on email marketing, please see:

Posted by Charlie Brown